Double down
Double down: Soft close
Conversion 100% vs baseline 42% (3 chats, $225 revenue).
Lift +58 pts · avg latency 58s
Strategy & coaching decisions
Actionable cards from the current sample. Baseline conversion 42%. Re-run analysis when you import more labeled chats.
Double down
Double down: Media tease
Conversion 67% vs baseline 42% (3 chats, $180 revenue).
Lift +25 pts · avg latency 147s
Stop
Review / reduce: Direct CTA
Underperforming at 0% conversion on 3 chats.
Lift -42 pts vs baseline
Stop
Review / reduce: Scarcity / urgency
Underperforming at 0% conversion on 3 chats.
Lift -42 pts vs baseline
Coach
Coach Leo
0% conversion (below baseline). Ghost rate 0%. Avg reply 70s.
Suggest pairing with playbook: Soft close
Coach
Coach Jay
0% conversion (below baseline). Ghost rate 67%. Avg reply 680s.
Suggest pairing with playbook: Soft close
Test
Test hypothesis: Emoji density
Higher among converted
Converted mean 0.00 vs other 0.00 (signal 100%)